Fieldwork No. 01 — Seastar
One Practice
Every Discipline
Seastar is the luxury accessories branch of House of Addetsi — designed, directed, and built end to end.
Fieldwork No. 01 — Seastar
Seastar is the luxury accessories branch of House of Addetsi — designed, directed, and built end to end.
Seastar is the project that pulls every discipline together in one place. Art directing two campaign concepts, engineering a piece of jewellery from CAD through to material choice, designing two scarves with completely different logics, building the brand's marks, and shipping the site that holds it all — this is creative direction, product design, graphic design, fashion design, and web design working as one practice, not six separate skills.
The Problem
How do you take the brand's core colour and use it to carry cultural and heritage weight, so it hooks an audience emotionally rather than just looking "luxury blue"?
How do you keep fine jewellery feeling genuinely luxe while solving a real wearability problem — an ear post that won't bend out of shape?
How do you bring faith, African cultural identity, and luxury together in one object, without any one of the three reading as decoration on the others?
The Thinking
Seastar took its palette from the sea it's named after — but the ambition was for blue to become the brand's signature colour, the way green belongs to Bottega Veneta or gold to Chanel. The shoot draws directly on Yves Klein's own use of colour: black-and-white photography broken by a single, deliberate blue intervention. That same logic — one colour doing the emotional work — also carries the Tuareg's association with indigo and the layered cultural history traced in Michel Pastoureau's writing on blue. Working within that lineage while making it feel specifically Seastar's own was the real brief.
Early samples in solid sterling silver exposed a real luxury problem: the ear post bent too easily, which undermines the quality feel the moment someone wears it. The fix was a hybrid construction — sterling silver for the body and design, stainless steel for the post itself. Stainless steel holds its shape under everyday wear and is hypoallergenic, solving durability and skin sensitivity in one decision without compromising the piece's silver identity. The form itself is drawn directly from Seastar's icon mark — the earring isn't just branded, it's the identity made wearable.
The Lady Addetsi scarf was mood-first: moodboards of African women who embodied the brand's spirit shaped a scene carrying Gye Nyame for faith and Adinkrahene for leadership and royalty. The Adinkrahene scarf worked the opposite way — building from iconography the way houses like Louis Vuitton build from a monogram, combining the Seastar star with House of Addetsi's fleury-cross-and-Adinkrahene mark, bordered by a pattern sourced in Ghana.
The Work
Yves Klein — black & white, selective blue
Yearbook — full colour, cast of faces
Yearbook — motion study
Burst sequence, cycled — glass to scatter
The Marks · Graphic Design
A fleury cross fused with the Adinkrahene symbol — faith and Ghanaian lineage held in one mark.
Custom lettering where the asterisk doubles as a star — a modern twist that keeps the type feeling current without losing luxury.
The brand's thesis in one image — a crescent moon, a wave, and the two stars that carry the earring's form.
"We reflect the sun's light — we light up the world when the sun is away, and move the tides that salt the earth."
The Web Build · Web Design
The Result
Seastar is currently in pre-launch — identity, product, campaign, and site are complete, with first production and full drop still ahead. What's shown here is the design and direction work that gets it there.